Networking
Is LinkedIn or email better for consulting networking?
When I can find both an email address and LinkedIn profile for a consultant, which channel should I use first? I'm trying to maximize response rates without looking like I'm chasing someone across every platform.
Ian’s Answer
Honestly, I'm not sure! I can see pros/cons for both.What I'd recommend is to actually do both! Try it out in a 1st round/phase (5-10 emails and 5-10 LinkedIn messgaes) and see what the hit rate is. Then, focus on the tactic that seems to work best…basically run your own experiment :)Quick note: For anyone you email, if they don't respond, do try to follow-up on LinkedIn after a week or two. They may not have gotten the email. (Of course, intro yourself by apologizing for double-messaging)