Networking
How should I follow up after a consulting networking call?
After a good networking conversation, what should the follow-up cadence look like? I don't want to disappear until application time, but I also don't want to keep sending messages with no real reason to contact the person.
Ian’s Answer
Well done on getting some calls lined up!
Now, in terms of at the end of/after a call make sure you:
1) Write a thank you message within 24 hours
2) At the of the call, if they have not offered a referral then try to play "tag" and get put in touch with a 2nd person (i.e. at the office you're interested in, of a closer background to yourself, in a practice you're interestedin, etc.
3) Finally, a few days before you apply, send them an email essentially saying "thanks for your time x weeks/months ago, just wanted to let you know I'm applying in a few days. If you have any advice I'd love to hear it, otherwise thanks again for your time"
This is your final attempt at pulling out a referral!
Note: If you know the person well (close friend, etc.), it may be worth the gamble to just ask directly (use your own discretion here)
In terms of networking tactics:
a) Reach out to people in your network
b) Reach out to people once removed from your network
c) Reach out to people with a similar backgorund to you (i.e. same alma mater, same hometown, same career switch, etc.)
d) Tailor a message to them specifically both showing interest in them and their journey and demonstrating that you have done your research and could be a valuable hire
e) Play "tag" across calls you get so that you can work your way towards the company/office/role you want
f) Leave a strong impression - i.e. don't ask "basic questions". Rather, demonstrate your ability/intelligence by asking smart questions, carrying a natural conversation, showing genuine interest, etc.