Consulting Career

How do consultants build and revise a project storyline and slides?

How does storyboarding actually work on a consulting project? At the beginning, when there isn't much information, do you already start making slides from the team's hypotheses? Then as the analysis changes, do you reuse and adjust those slides or build most of the deck later? I'm trying to understand how the work gets iterated in practice.

Ian’s Answer

1. Initial storyboarding

Yes and no. At the very beginning you have a framework. As time progressed you start to create the storyboard. This gets revised in interations as new information comes in, and, especially, when the Partners / Principals get their eyes on it.

2. Reiterate findings and revise the storyline

Both. You might have a full re-build or regutting. However, the best consultants/project leads know how to take Partner feedback and tweak/adjust what has been already done.

  • It might be moving slides around.

  • It might be rewording the framework

  • It might be cutting/addiing specific slides

And please, remember, this isn't a 2-step process but rather a continuous process of iteration.

Here are some PowerPoint Tips

I recommend that you start to approach it this way: boil down good vs bad design into principles, determine the key things to check in a slide, identify what small tweak changes a slide from looking average to awesome.

For example:

  • Always align items on your slide

  • Look to keep even spacing and sizing between multiple items (i.e. if I have 4 icons down the left column, I make them the exact same size, and set them all to be equidistant from each other)

  • Use colors to highlight focus areas and draw the eye - but don't overuse colors! (Maybe my first column will be dark blue with white text, if it's asking the key questions we have. Or maybe if I have a "summary" or 3 takeaways on a slide I'll bold + add color to the specific words/phreases that each takeaway is really addressing)

  • Identify what you are trying to achieve from the slide and then pick your template - there are probably 5 template I cycle through based on what I need. Coloring + content make them look different from each other, but boiled down, they're all quite simple (i.e. a table slide, a sequence slide, a 3 key takeaways slide, etc. etc.)

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