Case Interviews
Why do case interview coaches charge such different prices?
I am looking for a case coach and the prices vary a lot. Is an expensive session really worth more, or could I get the same help from a cheaper coach? What should I compare when judging the value?
Ian’s Answer
It's your call as to whether this is a product you want to shop cheap on or not! Some products involve immense value differences (like cars), while others do not (bottled water). What market do you think we're in?:)
When I first started as a coach I wasn't very good - I really didn't know what I was doing! I would just read a case, provide some feedback and that's it. I cost $200/hour then.
Since then, I've created hours and hours of complementary content that replace sessions. Then, I focus my sessions of truly teaching and adding as much value as I possibly can. (For example, instead of spending 15 minutes going through how to setup your casing template, and 45 minutes going through the different frameworks and how to think about them, I've turned those into videos and pdfs that you watch offline!)
I truly try to “outsource myself”. As a result, one session of mine now is genuinely worth what 4 sessions prior were.
Yes, higher priced coaches are priced higher for a reason. Up to you to do the calculus on value there:)