Case Interviews
What risks should I consider in a market-entry case?
In market-entry cases, my risk section tends to become generic: regulation, culture, politics and so on. What are some better ways to structure the risks, especially risks that are specific to the company, customers or competitors?
Ian’s Answer
If you want to think about it in a frameworked/structured way you can split it into social, political, and economic risks.Additionally, you can think about competitor risk (current competitors changing their behavior or new ones coming in), customer risk (changing demands/preferences) or company risk (we aren't well positioned to succeed).Importantly, when thinking about this, you need to tailor it to the specific market/client/situation.