Case Interviews
How is market sizing on a real consulting project different from an interview?
I have practised market sizing by building an equation and making assumptions quickly. How different is that from sizing a market on a real consulting project? I am interested in what carries over, not just the interview steps.
Ian’s Answer
How “typical” candidates do market sizing? Competely different to the real world (and why they often fail interviews)
How “optimal” candidates do market sizing? Very similar to an actual project. (and why they often pass market sizing in interviews)
Remember that the entire interview process is designed to mimic the real world. That's the entire point!
However, unfortunately most candidates just memorize stuff. They follow steps but they don't learn how to think and approach problems like a real consultant. Once they do, they drastically increase their chances of success.
Remember, market sizing is not about randomly picking numbers and buckets. There is a logical process to it!