Behavioral / Fit Interviews
How do I answer "why BCG rather than McKinsey or Bain"?
How would you approach the question of why BCG rather than McKinsey or Bain? I can think of reasons I want consulting, but I am less sure how to make the answer specific to BCG without just criticising the other firms.
Ian’s Answer
When you answer, focus on why BCG, but then flag lightly that the others don't have it at the same level.
Why x company
Start with a "mini" why consulting
Then have 2-3 reasons why x company is your target
Every "reason" needs to incorporate 1) That you know they value x 2) That you not only value x but have exhibited it and done it in the past
Be very very mindful of what they want you to want
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